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How Ford Views Smart Cars, Connectivity and User Experience

  |   Mobile World Congress 2016

Ford is exhibiting at Mobile World Congress for the 5th consecutive year and Barb Samardzich, the Chief Operating Officer at Ford Europe, shared with us the new technologies and services Ford is offering. Learn what FordPass and SYNC3 technologies have to offer and what Ford’s R&D department is working on. She also highlights how important security and data privacy is and she talks about how sharing economy and Smart Cities can change the automotive industry. Interviewed by Sakis Triantafyllakis for Tech Talks Central

Barb Samardzich, Ford of Europe

Barb Samardzich

Chief Operating Officer at Ford of Europe

Specialties:

  Tech Talks Central interviewed mobile and tech professionals at the Mobile World Congress 2016, at the Health & Wellness by ECHAlliance and the Heroes of the Mobile Fringe, events that ran through February 22nd to February 25th in Barcelona, Spain.