Jorge Fernandez Miranda, Global Health of Consumer Digital Health B2C at Telefonica talks about the number one Spanish multinational Telco and how they hope to transform healthcare through three basic areas, a. the digital hospital & transforming healthcare processes, b. population health management, changing the way healthcare is delivered (remote management & telemedicine) and c. consumer digital health services. He mentions that very few telcos are approaching the end-consumer market, while Telefonica has already launched in Latin America with over 2M subscribed users. Interviewed by Vicki Kolovou for Tech Talks Central.

4:09 “..40% of population (in Latin America) has no proper access to healthcare because they can’t afford to pay a private insurance and the public service cannot service all the population. So, we’re delivering very simple services, educational services or improving how they access health resources, something as simple as a doctor on the phone… So we are packaging very simple products like this. The price points are very low, like 1 or 2 euros per user, per month. The new middle class population in Latin America, which is increasing in economic power, can’t find solutions, because most of the solutions in health within the market are designed for upper classes…”

  Tech Talks Central interviewed 37 ICT professionals at the Mobile World Congress 2015, the Health & Wellness by ECHAlliance and the Heroes of the Mobile Fringe, events that ran through March 1st to March 4th in Barcelona, Spain.