Democratizing Access to Financial Information
The Fin-tech industry is booming and Alexandra Pontikis, Social Media and Marketing Manager explains what Invstr is and offers. With 50.000 downloads, invstr is a social network for finance that provides high quality information to users that was previously accessible only to certain elite groups. Alexandra talks about their business model, their plans for this year and their vision. Follow them on Twitter under @invstreams. Interviewed by Sakis Triantafyllakis for Tech Talks Central.
6:35 “…more than 70% would trust only themselves to manage their own finance.”
8:11 “…the added value is to really provide that wealth of information combined with social functionalities…”
11:51 “…mobile is allowing us to do this….we want to be able to provide a solution all-in-one place to access all the relevant information and insights, straight away, whenever you want, wherever you are.”
Social Media & Marketing Manager at invstr
Alexandra has 8 years of experience in the Digital Marketing and Social Media space. She currently runs Marketing at invstr, an app-based social network aiming to democratise access to finance and promote financial literacy. Prior to this role, she has successively worked in the Digital Game and Entertainment sector for Gameloft, Handmade Mobile and Warner Bros. She holds a Master of International Business Law from the Sorbonne in Paris. She has also completed a Master's degree in European Business from ESCP-EAP, where she studied in London and Madrid. In her spare time, she is an avid traveller, loves skiing and has been involved in organising various fundraising events for charities. Follow her on Twitter under @all4alex
Specialties: marketing, social media