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How is AdBlocking Affecting Advertisers

  |   Mobile World Congress 2016

Sean Huang, Global Head of Mobile at Quantcast and Amit Kotecha, Head of Mobile Marketing for Europe, discuss their findings from the survey they conducted in Europe, concerning mobile use. Amongst other trends they emphasize on how 64 per cent of consumers have been influenced to purchase by a mobile ad, a figure that rises to 80 per cent among millennials and how 76 per cent are more willing to accept relevant ads on their mobile device. Of course we did ask their thoughts on AdBlocking and what it means for advertisers. Listen to what they responded. Interviewed by Vicki Kolovou for Tech Talks Central.

Sean Huang, Quantcast

Sean Huang

Global Head of Mobile

Specialties:

Amit Kotecha, Quantcast

Amit Kotecha

Head of Mobile Marketing for Europe at Quantcast

Specialties:

  Tech Talks Central interviewed mobile and tech professionals at the Mobile World Congress 2016, at the Health & Wellness by ECHAlliance and the Heroes of the Mobile Fringe, events that ran through February 22nd to February 25th in Barcelona, Spain.