Bleddyn Rees on The business perspective of eHealth: Personal Health Record, business models, privacy and financing
Bleddyn Rees, Non-Executive Director of the European Connected Health Alliance, and a Commercial lawyer with huge experience, talks about the practical aspects and benefits of the Digital Personal Health Record (PHR) along with some of the key bottlenecks in the quest to achieve wide adoption in healthcare. Our conversation then moves beyond PHR and into the technology and business model disruptions currently happening in healthcare. At the last part of the discussion, we talk about Social Impact bonds, a new alternative for financing projects with quantifiable social impact and the (fallacies in) public perception on privacy in health data. Interviewed by TTC’s George Voulgaris.

Bleddyn Rees
Head of Healthcare at Wragge Lawrence Graham & Co LLP
Bleddyn leads the Healthcare practice at International law firm Wragge Lawrence Graham & Co. and has unique experience for a private sector lawyer having spent 3 and a half years on secondment as the General Counsel of the Commercial Directorate of the UK Department of Health. Bleddyn has advised Health Ministers, the Secretary of State for Health, the Prime Minister and Special Health Advisors during his time on secondment.
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Tech Talks Central interviewed and broadcasted live from the eHealth Forum 2014 at Megaron Conference Centre in Athens, GREECE, during the 12th – 14th of May, 2014. The eHealth Forum 2014 brought together a High-Level eHealth Experts’ Conference on European Priorities, the European Innovation Partnership on Active and Healthy Ageing (EIP AHA) – incorporating events and an exhibition, a meeting of the eHealth Network, the 4th EU-US eHealth Marketplace & Cooperation Assembly, and much more. The Forum demonstrated how eHealth can further develop existing partnerships to enhance and safeguard access to care and quality of life. It showcased how ICT and innovation on a large scale in health and care systems can contribute to sustainability, economic growth and job opportunities during challenging times.